Any interesting article from our friends at KCM.  Take a look.

We’ve all been told through the years that if you buy a home and live in it for 30 years then sell it you’ll have retirement money.  Here’s the proof.  Check it out.

Mortgage Predictions for 2012.

2012 could bring some interesting changes to the mortgage industry.  See what our friends at KCM think.

http://www.kcmblog.com/2011/12/28/best-post-of-2011-for-buyers/

Best Post of 2011: For Sellers.

What is the number 1 question you should ask an agent when considering to hire them?  Click the link above to see what our friends over at KCM have to say.

That does NOT work!  Unless you drop the price low enough that someone eventually buys it.  Anyone can do that.  Is that working in your best interest?

We’re so confident in our ability to get your home sold in less than 90 days with our patented home selling system we back it up with a performance guarantee.

Call our office to schedule a confidential interview to discuss the options that we offer you won’t see from any other agent.

The statistics don’t lie.  The reason agents are more successful than sellers themselves is because they have the buyers.  It’s called the MLS.  With over 2800 agents here in the Capital District if you surveyed them and asked how many buyers they were working with presently you’d create a list of buyers.  That is what sellers are paying for when they list.  That and marketing of their individual property. 

We explain to sellers that our job is to market the home and drive eyeballs to it.  Our job is also to be a real estate economist, so that we can advise them on where to property price the home to receive the most action, sell for the highest price possible in the shortest amount of time and with the fewest hassles.

We also offer our sellers a second pool of buyers other than the MLS through our Lead Generation Platform.

If you’d like to hear more our Guaranteed Sale Home Selling System please feel free to call our office at 518-786-7007 or email us through our web by clicking the contact tab above.

Today’s market conditions demand smarter property marketing.  Today’s sellers demand skilled, trained and experienced agents.

With today’s market conditions you can’t afford to just put your home on the market and hope someone will pay top dollar. Buyers in this market have choices—lots of choices. Buyers are smarter than ever before.  Your home needs to stand out from other homes on the market if you want to attract the highest offers.

It’s critical to understand that most real estate agents are NOT trained marketing experts. To sell your home for the maximum price you need a real estate team with a proven marketing plan across the entire home selling process that includes:

• Regional Housing & Economic Analysis
• Pre-listing Preparation Process
• Comparable Homes Market Analysis
• Home Preparation Plan
• Personal Target Marketing Plan
• Marketing Strategy & Action Plan
• Marketing Copy, Promotional Materials and Multi-Media
• A Winning Home Showing Plan
• Negotiation strategy and counter-offer process
• Transaction, Legal Compliance & Project Management
• Move-out plan and cost management

If you’re thinking of selling your home you need to interview an expert prior to signing on with your sister’s best friend who just got their license.

Did you know that in order to get a license all you have to do is take a 75 hour course?  After that you have to pass a 100 question multiple choice test.  BAM!  You are now a licensed agent as soon as you write some checks.  No experience but you can now go out there and “list” someones home. 

Well Mr. Seller if all you want to do is list then you might have made a good choice.  Maybe?

What you need to have your agent do rather than just list is 2 things. 

They must be an expert marketer.  They must have the ability to drive eye balls to your listing.  They must have the ability to generate buyer leads.  If not who’s going to buy your house?

They must also be a real estate economist.  They must be able to advise you on where to price your home so that you make maximize the value in the shortest amount of time and with the least amount of hassle. 

They have to be able to ask you the hard questions, just like your Doctor looks after your health and your attorney looks after legal matters your agent must look after your equity.

Did you know that 1/3 of all agents (there are 2,800 of them today here in the Capital District) did NOT sell a single home last year?

Did you know that 1/3 of all agents sold less than 3 homes in the last year?

That leaves us 1/3 of the agents who sell the majority of the homes and 1/2 of them are part timers!

Now who do you want to list no I mean sell your home?

Even if I’m the agent on the sign.  The listing agent is NOT going to give you a better deal.  You’re NOT going to receive a better deal from the seller because there’s only 1 agent in the transaction. NO, NOT, NEVER, EVER!

It doesn’t work that way.

The listing commission is agreed to prior to the property even coming on the market.  So therefore if there is 1 agent or 2 agents it doesn’t matter.  They both get paid out of the listing commission.  There’s no discount for only 1 agent.

Now, why you should have your own agent rather than using the listing agent.  Easy.  The listing agent works for the seller NOT you!  They have only 1 job.  To get you to pay as much as possible.

A buyer’s agent will work to get you the best price possible, the best terms and more.  Why because that’s what you hired them to do.

If you were charged with a crime and the judge asked you who you wanted to represent you, would you turn to the District Attorney and say I’ll take that guy.  There might be a better deal if there’s only 1 attorney.  I don’t think you’d do that.  Why would you do it on the largest single purchase of your lifetime?